Shopping Cart Optimization
Did you know that the average e-commerce website has about a 60% shopping cart abandonment rate? There are many factors that lead to such a high rate, but the most common are leaving to do comparison shopping, impatience with the length of the checkout process, fear of doing business through your website, shipping costs, and leaving to find coupon codes and never coming back.
Duke knows what it takes to lower your shopping cart abandonment rate and help your customers complete the purchasing process. By using analysis, A/B testing, and increasing purchaser comfort, we can help your customers feel good about placing their order with you.
